Six months, post by post.
72 posts across two tracks, three a week from Friday 6 November. Click a post to see its image and text, attach files, edit the copy or leave a note. Click a status to track progress, and log spend against the plan.
Orange marks are Product & capability posts, grey marks are Always on. Click a post to open it in the list.
Posts outside the 72
Festivals, news and awards that come up between plan posts. They are listed here with their status and notes, and they never change the 72 count, the dates or the spend above.
Paid media against the plan
The cap is ₹50,000 a month, fixed. Enter actual spend from Campaign Manager as each month closes.
| Month | Planned | Actual | Cap left |
|---|
Record real cost per result by audience each month and retire the weak ones.
The numbers that say it is working
Record a baseline in Month 1, then update monthly. Website and search measures follow the new site going live.
| Measure | Target | Baseline | Latest |
|---|
Seven rules for every post
- One angle per post. One audience only: sourcing, engineering, quality, leadership, talent or industry. Never mixed in the same caption.
- No customer names. No logos, no programmes, no named OEM, unless Aditya Auto approves it in writing.
- No specifications. Numbers are discussed one on one. Capability is shown, not tabulated.
- One call to action. “Contact our team”, the same label as the website, everywhere.
- Claims are checked. Every figure and claim is verified against a source before the post ships.
- House image format. Square, 1080 by 1080: a dark X-ray or plant photograph, a short headline with the key phrase in orange, a pipe separated tag line bottom left, the mark bottom right.
- House copy style. No hyphens or dashes in headlines, taglines or captions. Space Grotesk for display. Facilities named as Aditya Auto facilities.