Aditya Auto is known by name. This plan makes its products findable and its capability credible to the people who decide.
A six month, LinkedIn led programme with a modest ad budget, written for the new website.
People who already know Aditya Auto can find it. Buyers who do not yet know it cannot, because no product page ranks and the website tells one story on one page.
Two of every three vehicles made in India carry an Aditya Auto product. 30+ OEMs and 15 Tier 1 suppliers, twelve facilities, IATF 16949, ISO 14001, ISO 45001, TISAX, zero workplace incidents since 1996.
One Tier 1 peer has 142 pages earning traffic against Aditya Auto’s 20, and 39 pages cited by AI search tools against 4. Dedicated product and division pages win in this category.
Harness terms draw about 1,000 searches a month each, and no peer yet owns generic product search. Plain wording matters: “car door latch” reaches buyers, “door latch” reaches home hardware.
Source: Aditya Auto Search & Digital Visibility summary (Semrush, India database, October 2026) and the June 2026 website assessment.
Get the right roles to know Aditya Auto by product, trust it by proof, and contact it by name.
Sourcing, engineering and quality roles connect Aditya Auto with each product family, not only the company name.
Certifications, the tool room, validation labs and a clean safety record do the persuading.
Visits to product pages turn into qualified enquiries, tracked from the first day.
The same feed supports engineering and plant hiring, and shows leadership depth to partners.
| Measure | Today | Direction |
|---|
Proposed targets. Record the LinkedIn baseline in Month 1 and recalibrate after one full month of data. Website and search measures come from the Search Visibility Report and depend on the new site going live.
A supplier is chosen by a group: sourcing, engineering and quality, with leadership behind them. Every post is written for one of six audiences, never several.
| Audience | Who | What they look for |
|---|
Posts by primary audience. Every post on the calendar names the one audience it is written for.
One track keeps the company visible and human from day one. The other walks a buyer from brand to enquiry in four phases.
Aditya Auto has a large catalogue, thirty years of proof and almost none of it findable today. So the split tilts towards product and capability, while the always on track keeps the company visible and human from day one.
Ground rules: no customer names, no specifications, and every figure checked against a source before it ships.
Each phase has one job. Each post speaks to one audience.
| Product line | Posts lead with | Search wording to use |
|---|---|---|
| Connective systems | Wiring harness, connectors, light harness | automotive wiring harness, car wiring harness, automotive wire connectors |
| Automotive systems | Window regulator, door and hood latches, seat latch, driver control | power window regulator, car door latch, hood latch, bonnet lock |
| Motors & electronics | Window lift motor, motors, controllers, PCB assemblies | power window motor, car window motor |
| Precision components | Fine blanking, stamping, plastic parts, mechanical assemblies | sheet metal stamping, fine blanking |
Product lines follow the current Aditya Auto website catalogue.
Every post belongs to one theme, so the feed reads as one system and nothing is left to chance.
| Code | Theme | Posts | Covers |
|---|
The Aditya Auto look from the website: dark X-ray ground, orange parts, a short headline, a pipe separated tag line and the mark bottom right. Short copy underneath, one call to action.
Written for the “automotive wiring harness” search term.
Swap in a plant photograph from the existing shoot if it fits the story better.
Illustrative layouts using photography from the Aditya Auto website. Final images are produced by WizKen and approved by Aditya Auto.
At this size the money goes to one place: LinkedIn, to put role specific posts in front of the sourcing, engineering and quality people who decide. Findability on search comes from the new product pages, not from ads.
| Month | What runs |
|---|
Planned figures are proposals inside the cap and leave headroom each month. Ads link to a product page or the contact form, and the form submission is the conversion. WizKen runs Campaign Manager, Aditya Auto approves.
72 posts on a real calendar, with status, comments and spend you can track.